Category positioning
The purpose of category positioning is to solve the ultimate proposition of “Who am I?” As the essence of consumer purchase is the category, the brand is only used to express the demand for the category. We think that the key to building a brand is to create a new category and make your brand the first choice for this category.
a Definition of category nature
b Creativity of category name
c Definition of category segmentation opportunity
d Definition of strategic category competitor

Competitive products
Competitive products are most favored by consumers and have the greatest contribution to the brand. They are also strategic items that are able to drive the sales of all products. We believe that a competitive product is an engine that carries a strong brand. Without it, even if a brand is quickly known by consumers, it is difficult to achieve its long-term development. Based on the brand strategy, we will create a competitive product that meets the strong demand of consumers, so as to quickly start market sales. Every successful brand must have its own competitive products.
a Product positioning
b Product naming
c Product core appeal

Value positioning
Brand value positioning is to solve the problem of “What can I do for the needs of consumers?” We believe that it is by virtue of their value to consumers that brands can survive in society, and planners must find this value and express it. Brand value positioning is especially important for start-up corporate, because it’s the first reason for consumers to buy the brand products for the first time and the first driver of product sales.
a Rational value positioning
b Perceptual value positioning
c Brand value proposition

Cognitive prototype transmission
Cognitive prototypes are images that everyone knows. Users are familiar with them and have a strong understanding of them. Brand cognition prototype is an image carrier that enables a brand to be remembered and disseminated at the lowest cost. The transmission of cognitive energy of this image carrier to the brand allows the users to remember the brand in the shortest possible time.
（1）Cognition of visual symbols
（2）Cognition of life scenes

Advertising discourse system
Based on category positioning and brand value positioning, we will create a dissemination slogan and an appeal system for brands to promote their dissemination and impress consumers, so that consumers can understand our brand identity and value in the shortest time and quickly remember us. We believe that brand appeals should be simple and easy to understand, trigger resonance, and facilitate dissemination and memory.
a Spreading slogans
b Value supporting points

I. Product packaging we-media
The problem solved by packaging we-media is: How to sell your products on the shelves without promotion?
Three keys of packaging we-media:
First, be discovered most quickly from the shelves due to the eye-catching package.
Second, make the brand identity and value being understood most directly from the package.
Third, consumers are impressed and inspired most quickly by sales messages put in the package.

IV. Socialized we-media
The socialized we-media is an amplifier for brand dissemination. Its long-term goal is to make your brand a knowledge provider in a certain field and develop consumers’ habitual information dependence. Its short-term goal is to detonate the entire network in a short time by borrowing hot events or planning hot topics.

II. We-media of sale terminals
The sale terminal is the battlefield of marketing, the place where the brand and the consumer directly talk, and the stage to show the brand strength and its transmission advantage. 75% of customers arrive at the terminals to decide to buy a certain brand. On the sale terminal, the visual information most favored by consumers with the strongest image is a powerful tool to increase sales and build a brand.
We can win the key battle through fully arming terminals with we-media. The terminal we-media system enables your brand to be the most shining star, thus stimulating consumer impulse buying, brand promotion and product self-sales.

III. E-commerce we-media
The online store is a sale channel and a super media that spreads the value of brands and products. We believe that “without promotion, e-commerce we-media how to use only one details page to stimulate customers to buy products”, this is the goal pursued by e-commerce we-media system.

I. Topic dissemination:
Based on brand positioning, spread the value theme.
Based on brand positioning: the rule of consumers’ perception memory determines that all resources of the brand marketing dissemination portfolio must be consistent in order to multiply the marketing (dissemination) effects. All dissemination resources are hammers and brand positioning is nails. We must integrate all the media resources, focus on conveying our brand positioning, and let it deeply wedge into the consumer’s brain. Spread the value theme: decompose the positioning into a number of small value themes, combine the current affairs and hotspots with the brand dissemination to realize the effect of continuous wonderful shows.

II. Event dissemination:
borrow mainstream themes, bundle current events
Use mainstream themes to inject attention into the event itself. Connect current events to detonate the impact of the events. An attractive event can trigger the spread of information like virus.

III. Interactive dissemination:
mass line, word of mouth
Chairman Mao told us through revolutionary practice: from the masses to the masses. The marketing should mobilize consumers to participate in the brand popularization. After consumers experience and enjoy the fun, they will be more willing to share with others, thus achieving the effect of chain dissemination.