BEFORE Brand Design

As the most competitive heat cycle treatment enterprise in China, Shanghai BEFORE has become a model of science and technology, environmental protection, energy saving and low carbon industry through many years of precipitation and innovation. Its sustained scientific and technological innovation ability and practical working principles provide continuous impetus for Boyu's development. With the increasingly fierce global competition, BEFORE has realized that staying in the inherent competition field will bring risks of losing new opportunities to the development of enterprises. Building brand and strengthening brand are the source of self-control and self-promotion.

Square view

No rules no standards. It is the resolute spirit of Bo Yu’s acting spirit for many years. The new logo combines the science, professionalism, rigorous service attitude and excellent service quality of Bo Yu, strengthens the spirit of science and technology service, and conveys the behavior concept of “extensive, rigor and unity” by the philosophy of “Fang and Yuan”. Based on traditional philosophical thinking, expressed in a modern way, condensed in the spirit of the Bo Yu brand, "Fang Yuan" constitutes the attitude of Bo Yu spirit on behalf of "Bo (BO)". The “Technology Blue Circle” expresses the attitude of enterprises to outsourcing life. It is also the life attitude of environmental protection technology to accommodate human imbalances. It uses the energy-saving technology to reproduce the blue sky.


In the square inch, we can see the clear and eternal life, which is the mission of Bo Yu energy conservation and environmental protection, bringing us a new life.


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